The Team
Built by people who got tired
of going solo.
A small founding team and a sharp slate of fractional leaders, all in on the plans-first vision.
Founder & CEO
Jeff Wulkan
Jeff Wulkan, Founder & CEO, has a track record of successfully launching multiple companies and raising capital. He has built several successful brands, including Mile High Wines, Bikini Barbers, and Lighten Up a Little.
In addition to his entrepreneurial ventures, Jeff is an author set to publish his memoir, Catch Flights, Not Feelings, which shares his experiences as a pilot and entrepreneur. Now, he's focused on launching Plus One, a revolutionary app designed to simplify real-life connections.
Co-Founder & CXO
Angie Romasanta
Angie started her career at an advertising firm after college before taking on a pivotal role at a record label in Atlanta, where she led new media initiatives and spearheaded an online A&R platform to discover new talent.
She then transitioned to a SaaS company in Los Angeles, focusing on rights management for the film and television industry and managed a $4M book of business.
Additionally, Angie founded Pixel Aroma, a boutique creative agency, and co-founded Lighten Up a Little with Jeff.
Fractional CFO
Yina Wang
Finance executive with 20+ years in insurance, real estate, and banking.
Former Head of Finance at AIG (Global Casualty & Latin America), overseeing multi-billion-dollar planning, SEC filings, and investor relations. Now Managing Director at Gibraltar Real Estate, managing a $100M+ portfolio with strong annual returns.
Former partner at Dragon Gate Investment, advising on IPOs, M&A, and compliance. Started in capital markets at Bank of China.
Fractional CTO
Joe Kelly
Joe Kelly graduated from Northwestern University. Joe is a technology leader, engineering strategist and systems architect with global team expertise. He has built and scaled numerous web and mobile SaaS and automation platforms.
Fractional CMO
Chauntel Gerald
Chauntel Gerald is a growth strategist and founder specializing in full-funnel marketing for startups and digital platforms.
With experience across DTC brands, consulting, and enterprise partnerships, she brings expertise in acquisition, retention, and lifecycle marketing. Her focus is building scalable growth systems that convert early adoption into long-term user engagement.